We were tasked to raise awareness about domestic violence in the home. Given how many home improvement magazines and interior design Instagrammers are out there, we realised that maybe we're far too focused on improving homes aesthetically rather than emotionally. And used this insight to create this award-winning campaign, which made it onto Breakfast TV in Australia.

Staircase

Copy reads: This page: The floating oak staircase creates a spacious feel. Roger’s pregnant wife broke her right arm, fractured her scull and miscarried after he threw her down them. The staircase accentuates the height of the living and entertaining area. 23% of Australian women suffer some form of domestic abuse. We need some serious home improvement. Visit unifem.org.au and help stop the violence. 

Bathroom

Copy reads: This page:The Mosaic tiles enhance the contemporary bathroom fixtures. This is where Steve beat his wife. The doctor said it was some of the worst bruising he’d ever seen. Recessed alcoves maximise space and was a bespoke creation to enhance style and personality. 23% of Australian women suffer some form of domestic abuse. We need some serious home improvement. Visit unifem.org.au and help stop the violence. 

Bedroom

Copy reads: This page:Bedside cabinetry contains hidden drawers to keep clutter at bay. The bloodstains washed easily from the Egyptian cotton sheets after James brutally raped his wife. The coir matting carpet contrasts the clean white walls juxtaposed against uncluttered lines and textures. 23% of Australian women suffer some form of domestic abuse. We need some serious home improvement. Visit unifem.org.au and help stop the violence.